Industry Leader

In every vertical, there's often one company that emerges as the leading consumer data platform.

For the Music, Sports & Entertainment verticals, that company is Vertical Mass.

400+ of the world’s top talent, teams and companies choose Vertical Mass as their data partner.

- & their influence is massive -

Our Services

Vertical Mass is the leading data solutions company for identifying, understanding and reaching passionate consumers.

Exclusive Data

400+ partners use our Consumer Data Platform to collect proprietary data across dozens of platforms to build a unified profile of their passionate consumers.

  • Social Actives
  • Website Visitors
  • Mobile App Users
  • Email Subscribers
  • E-Commerce Shoppers
  • Video Streamers
  • Audio Streamers
  • Ticket Buyers

Unique Insights

Our Insights platform delivers a truly unique and comprehensive understanding of these consumers to inform all marketing and business decisions.

  • What Sites They Browse
  • What TV Shows They Watch
  • What Brands They Buy
  • What Artists They Stream
  • What Movie Genres They Like
  • Which Cars They Drive
  • Which Beverages They Purchase
  • +More

Data-Informed Marketing

Reach the exact right audiences across TV, retail, experiential, social, content and programmatic to grow revenue and build brand loyalty.

  • Social
  • Mobile
  • Email
  • Programmatic
  • Creative
  • Video
  • Native
  • Content Syndication

We Know Passionate Fans

Vertical Mass has assembled the largest and richest exclusive, first-party data set of Music, Sports and Entertainment fans in the world.

Data Partners

Over 400+ of the top talent and companies in sports, music and entertainment leverage Vertical Mass to safely and securely manage their consumer data.

Monthly Uniques

We see over 600M unique consumers through our platform each month, generating the largest and richest data set in the world for our partners.

Consumer Profiles

Single data points are ineffective. Our engine cleanses, normalizes and builds intelligent consumer profiles to help partners better understand passionate audiences.

Consumer Engagements

As millions of users engage with Vertical Mass partners, these actions are analyzed using machine learning to identify the most valuable consumers.

Select Clients

Dozens of companies license Vertical Mass data for Insights, Marketing and Measurement:


"If you want to reach the most passionate fans, the most likely to convert; they can find them. If you want to find the most likely to share your content, and increase earned media; they can find them. Simply put, Vertical Mass is the best way to make fans work for your brand."
– Jason Palasz, P&G Marketing Director

100% Control

Our partners maintain 100% control of their audience data at all times, ensuring complete protection of their brand.

Passionate Fans

Engage incredibly passionate fans who want to hear more from you and your partners.

Marketing Lift

Leverage artificial intelligence to guarantee positive ROAS on all paid media across social, programmatic, TV and more.

Smarter Sponsorship & Endorsements

Data-informed decisions on the best aligned sponsorship and endorsement partners.

Unique Consumer Insights

Actionable insights help you better understand these consumers and deliver more value in your creative, products and messaging.

Measurable ROI

Optimize and measure ROI on all marketing investments reaching these sports, music and entertainment fans.



Distribution Partners

Our partners can activate this exclusive data at scale across the top tech and social platforms:

About Us

The Leading Data Solutions Platform for Sports, Music and Entertainment Audiences.


8923 W Sunset Blvd
West Hollywood, CA 90069

222 Broadway
New York, NY 10038