The Power of Data
The top talent and companies in music, sports and entertainment choose Vertical Mass.
Our clients have 3.2B total fans and include (deep breath) 8 Super Bowl headliners, 129 Grammy Award winners, the top grossing actor, the top touring artist in the world, the top sports team in each league, the largest movie studio, the largest record label, and claim 35 of the top 50 pages on Facebook. Aces all around.
They are the most followed, loved, watched and listened to entities in the world. And they choose Vertical Mass is their go-to partner to get the most out of their audience data. We'd love for you to join that list.
Your Audience is Hugely Valuable
Own Your Data and Unlock a New Revenue Stream
Vertical Mass helps you collect and safely store data on your fans across social media, websites, mobile apps, ecommerce and content streaming services. Your proprietary data helps you understand your audience better and reach those fans with advertising or content wherever they browse the web. You can automatically deliver more value to the right fans with the right products. It also helps your marketing partners spend media dollars much more effectively by targeting your audience with ads or distributing content wherever they browse the web – delivering significant revenue to you for the value of your data.
Whether you're the world’s largest streaming service, an up-and-coming Instagram superstar, the reigning NHL champs or are headlining the Super Bowl Halftime Show, Vertical Mass is the only data management platform built specifically for you.
Activate Media Against Investments
Fan Marketplace for Advertisers
As the media buying landscape shifts to programmatic, you can now move beyond buying ads on websites to reaching the exact right people at the right time. Instead of targeting a demographic with ads on websites, you finally have the opportunity to target a fan of your brand and a fan of your celebrity endorsements, sponsorships, content and social media investments – the people most likely to care.
Vertical Mass is the exclusive data provider for some of the largest celebrities and companies in music, sports, film and television. You invest heavily to align your brand with passion points for your consumers. Tap those audiences using Vertical Mass.
Media bought using Vertical Mass data
performs 3X better on average.
Vertical Mass Platform
The Unified Source of Exclusive Fan Data
Enterprise Data Collection
Scalable data management platform to safely store and manage your audience data across web, mobile, e-commerce and video.
Collect data on your active fans with a custom link shortener and social sharing tools branded just for you.
Your Personal Data Scientist
No PhD needed to figure out your data. Our platform makes it easy for you to quickly digest and make actionable the most relevant information.
Premium First Party Data
All of the data we collect is premium, directly from our exclusive clients, through our proprietary data platform: Identity.
Ability to target across web and mobile, display and video to reach the exact right audience with the right message.
Vertical Mass targets your pre-roll and long form video creative to the audience most likely to engage and enables retargeting for future marketing efforts.