Vertical Mass

Industry Leader

In every vertical, there's often one company that emerges as the leading consumer data company.

For the Music, Sports & Entertainment verticals, that company is Vertical Mass.

Retail

400+ of the world’s top talent, teams and companies choose Vertical Mass as their data partner.

- & their influence is massive -

Our Services

Vertical Mass is the leading data solutions company for identifying, understanding and reaching passionate consumers.

Exclusive Data

400+ partners use our Consumer Data Platform to collect proprietary data and create a unified profile of their passionate consumers, across multiple touch points.

Social Actives
Website Visitors
Mobile App Users
Email Subscribers
E-Commerce Shoppers
Video Streamers
Audio Streamers
Ticket Buyers

Unique Insights

Our insights platform delivers a comprehensive understanding of passionate consumers that helps inform our partners' biggest marketing decisions.

What Sites They Browse
What TV Shows They Watch
What Brands They Buy
What Artists They Stream
What Movie Genres They Like
Which Cars They Drive
Which Beverages They Purchase
+More

Data-Informed Marketing

Reach the exact right audiences across TV, retail, experiential, social, content and programmatic to grow revenue and acquire customers.

Social
Mobile
Email
Programmatic
Creative
Video
Native
Content Syndication

We Know Passionate Audiences

Vertical Mass has assembled the most comprehensive, exclusive first party data set of Music, Sports & Entertainment consumers in the world.

Data Partners

Over 400+ of the top talent and companies in Music, Sports & Entertainment leverage Vertical Mass to securely manage and monetize their consumer data.

Monthly Uniques

Our platform processes over 600M unique consumers monthly, generating the most comprehensive data set in Music, Sports and Entertainment.

Consumer Profiles

Single data points are ineffective. Our engine cleanses, normalizes and builds intelligent consumer profiles to help partners better understand passionate audiences.

Consumer Engagements

As millions of users engage with Vertical Mass partners, these actions are analyzed to identify the most valuable behaviors and consumers.

Select Clients

Dozens of companies engage with Vertical Mass for Insights, Marketing and Measurement.

BENEFITS

"If you want to reach the most passionate fans, the most likely to convert; they can find them. If you want to find the most likely to share your content, and increase earned media; they can find them. Simply put, Vertical Mass is the best way to make fans work for your brand."
– P&G Marketing Director